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Project Details:
| Project ID: 1067888 |
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Title: Create a captivating, fresh new concept for favorite brand! - Graphic Design Freelance Job
Description: Please provide a quotation and a link to your portfolio. PlaSmart Inc., Ottawa, Canada Websites: www.PlaSmartToys.com | www.plasmacar.com Overview: Refresh The Original PlasmaCar brand by PlaSmart Inc. Retain the current logo, but create a lighter, fresher, clean, uncluttered, and fun visual identity (concept, colours, fonts) that will form the core from which instruction booklets, packaging, Facebook and Twitter pages, web site, print advertising, and trade show displays will flow. PlasmaCar is PlaSmart’s foremost product. About PlaSmart PlaSmart Inc. is a Canadian-based, global toy distributor that seeks out interesting, one-of-a-kind toys that meet its 'smart and simple' philosophy and avoids toys that are difficult to understand or operate. PlaSmart’s products include multiple award-winning toys and games, including PlasmaCar™, a mechanical marvel powered by the cleanest and most inexhaustible energy source - kid power. PlaSmart’s products are available on five continents and in more than 60 countries Deliverables • New visual concept for The Original PlasmaCar brand • Pantone colours • Fonts – OpenType (or cross-platform fonts for both PC and Mac) • Format – Vector artwork, AI or InDesign files • File delivery: Dropbox, WeTransfer, or upload to PlaSmart’s FTP site Budget • Request for proposal Creative Considerations • Language: Concept must be flexible and able to accommodate either single or bilingual text: English only, or bilingual (English-French or English/Spanish). Canadian regulations dictate that English and French must always use the same size and weight font for both its official languages. Target Audience • Business-to-business: online, mass, and specialty retailers; trade advertising; trade shows • Business-to-consumer: bloggers, parents, grandparents, family – via social media and web sites Demographics: • Recommended age 3+. PlasmaCar is often a child’s first ride-on toy • 8 to 12-year olds. Kids re-discover and re-purpose PlasmaCar for competitions and tricks • University students and adults. PlasmaCar races are frequently held as fund-raisers by university students and employee groups Key Messages • Always pair The Original with the word, PlasmaCar or the PlasmaCar logo. This is essential in order to differentiate PlasmaCar from product knock-offs • Tagline: (when using lifestyle shots): Turn the steering wheel and AWAY YOU GO! Features: • No batteries, gears, or pedals • A mechanical marvel, powered by the cleanest and most inexhaustible energy source – kid power • Goes up to 6 mph (9.66 kph) on smooth, flat surfaces • Supports up to 220 lb (99.8 kg) • Patented safety seat design • Oppenheim Toy Portfolio Platinum Award Why buy PlasmaCar (over a knock-off)? • Quality • Durability • Patented safety seat design • Backed by PlaSmart (excellent customer service, availability of parts) Call to Action Visit www.plasmacar.com Resources • Website: www.Plasmacar.com • Facebook: https://www.facebook.com/PlasmaCar • PlasmaCar video: https://youtu.be/xdnXeg6si2s Additional tools and resources available upon awarding of contract.
Source: iFreelance
Date Added: November 10, 2015 07:03:37 AM
Number of Hits: 0
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