Brochures are a very effective marketing tool for any business owner. Brochures easily integrates into one's overall business plan and fits naturally with the marketing campaign theme. Marketing brochures are for particular market segments and are easy to design. Digital technology has made it easier for people to print brochures.

All one requires is a well-done design, which they can print from the comfort of the office. On the other hand, one may choose to use offset printing for mass production. Brochures can be printed in hard copy or made into e-brochures for the web, either way, they have to be stylishly designed aye stunning and with relevant legible information.

How to break into freelance Brochure graphic design

Breaking into brochure design is easy for anyone with graphic design skills. You will need training in graphic design color theory and have the skills to prepare artwork for press. Begin by preparing a few brochures that you can use for your portfolio. If you have printed brochures, create user-friendly e-brochures in PDF for display on the Internet.

As mentioned earlier, creating brochures is an easy skill and you can create some for nonexistent businesses in various niches. For example, create two for hotels, shopping malls, and any other businesses that come to mind. On the other hand, you may search the Internet and peruse real-time brochures and get creative ideas.

Who hires freelance Brochure graphic designers?

Organizations and businesses require brochures for marketing campaigns and products promotion. Whenever there is an upcoming event or product, brochures are a great advertising tool.

What to charge

Most graphic design jobs charge on an hourly basis. However, you may consider the overall work required and charge a flat fee, while considering any alterations and changes that the client may require. A simple three-fold brochure will cost between $500 and $2000 depending on the complexity of the design. On the other hand as a freelancer, you may consider your level of expertise, a student will charge between $10 and $20 per hour while a freelancer will charge $20 and $100 per hour.

Functions of a freelance Brochure graphic designer

A freelance designer will first design two or three dummies of the brochure. After the client has reviewed them, he will decide on the favorite design and then the designer will polish the artwork and make it press ready or create e-brochures.

Skills required in a Brochure graphic designer

A brochure designer must have good graphic design skills. These will include Photoshop and the ability to sketch. Understanding color theory and color separation is also important.

Equipment and software required by a freelance Brochure graphic designer

You will require a good computer an Internet connection for communication and relevant graphic design software. There is so much that you can do with graphic design skills and it is relevant to invest in an all round software like Adobe Master Collection Suite that will enable you do much more than design brochures.

Where to look and apply for jobs

Brochures design jobs are available all over. You can find them in your local community as well as the Internet. It will be easier for you to market yourself on the Internet while you can as well do it in the local community and by attending social and marketing forums. Register with a website that allows you to meet with potential employers, and your career will be up and running.